Executive Summary
Smile Orthodontics β€” SmartAgentβ„’ for DSOs
Proposal Active Β· April 2026
Through our conversations, we've learned:
1
Smile Orthodontics is operating at a 14.5% missed call rate against an internal goal of under 10% β€” 690 calls going unanswered every month, both during business hours and after hours and on weekends
2
Collections follow-up on $432,000 in outstanding patient AR is inconsistent and largely manual β€” competing directly with inbound call volume
3
401 appointments are missed or cancelled every month (10.6% no-show / cancel rate) with no automated recovery process in place
4
25% annual agent turnover costs $450,000/year in attrition β€” a cycle that automation can interrupt through natural seat absorption
Through our conversations, we've learned: Smile Orthodontics is operating at a 14.5% missed call rate against an internal goal of under 10% β€” 690 calls going unanswered every month, both during business hours and after hours and on weekends. Answered call rate is a primary success metric for the organization, and it's currently falling short of target.
The Core Problem

The patient communications team faces a competing priorities problem: inbound call volume is high enough that it's difficult to consistently make outbound calls β€” which means collections follow-up on $432,000 in outstanding patient AR is inconsistent and largely manual. The current process relies on Location Coordinators and the Revenue team to chase balances, with no automated outreach cadence in place.

Success is measured by four metrics Smile Orthodontics has already defined: appointment conversion rate, AR turnover rate, 90%+ patient satisfaction, and 90%+ call answer rate. None of those can be maximized with the current model β€” the capacity to do all of it well at scale doesn't exist yet.

Smile Orthodontics' Primary Automation Goals & Objectives
1
Automate outbound collections engagement on outstanding patient AR β€” with a consistent AI-driven voice and SMS outreach cadence that doesn't compete with inbound call handling
2
Achieve a 90%+ call answer rate by ensuring every inbound call is handled during business hours, after hours, and on weekends β€” without adding headcount
3
Reduce speed to answer to under 2 rings for patients reaching a live or automated response
4
Recover missed and cancelled appointments (401/month) through waitlist fill, recall, and reminder automation
By Shifting to Automation, Smile Orthodontics Will Be Able To:
βœ”
Free the patient communications team to focus on high-value interactions β€” because AI handles inbound volume, outbound collections no longer has to compete for the same bandwidth
βœ”
Hit the 90%+ answered call rate target without hiring, by ensuring 24/7 coverage across all 12 locations including after-hours and weekends when calls are currently going to voicemail
βœ”
Run a consistent, automated AR follow-up cadence via voice and SMS on the $432,000 in outstanding patient AR β€” replacing manual, inconsistent outreach with a reliable process that ensures every aging balance gets touched
βœ”
Reduce the $450,000 spent annually on agent attrition by absorbing workload through automation rather than continuously backfilling vacant seats
IntelePeer at a Glance

IntelePeer simplifies communication automation for healthcare organizations with proven AI and analytics.

Our platform drives revenue growth, lowers the cost of doing business while improving patient-centric experiences and care.

2003
Founded
300
Employees
$240M+
Raised R&D & GTM
FL
HQ Dania Beach
β—»
No hidden fees. No API costs, LLM fees, token charges, or pass-throughs. One flat monthly rate β€” period.
β—»
Healthcare-native. HIPAA/HITRUST-compliant by design. 13+ certifications. Never self-accredited β€” always 3rd-party audited.
β—»
Managed Solutions model. Dedicated team guides design, build, UAT, and go-live. You don't manage a vendor β€” you gain a delivery partner.
β—»
24/7 coverage from day one. After-hours, weekends, overflow β€” every call is handled. No voicemail. No missed opportunity.
Compliance & Security Certifications
HITRUST CSFHIPAASOC 2 Type IIPCI DSSISO 27001GDPRCCPAFedRAMP ReadyNIST 800-5313+ Total Certifications
All certifications are independently audited and validated by third-party assessors. IntelePeer does not self-accredit.
Visit Our Trust Center β†’
Trusted by 2,500+ Customers
Trusted by 2,500+ customers
"IntelePeer's platform allowed us to quickly and easily deploy sophisticated patient engagement solutions that delivered immediate results."
β€” Geoff Wayne, CEO, Jefferson Dental & Orthodontics
IntelePeer Customer Averages
94%
AI engagement rate
for patient calls
852M+
Patient interactions
automated
3x ROI
Achieved in under
6 months
What IntelePeer will build for Smile Orthodontics:
1
2
3
4
5
1
Enable SmartAnalyticsβ„’
Immediate Β· Week 1 of Kickoff
β†’Enable initial call forwarding for upfront intent capture, sentiment scores, end-to-end call recordings & transcription within 1 week of Managed Solutions kick-off to help guide prioritization.
β†’Begin initial business rules & requirements discussions on current workflows in Cloud9.
2
Inbound: Reschedule, Cancel, Confirm, & FAQs + Existing Patient Scheduling
Core Phase Β· Weeks 6–8
β†’Inbound automation for existing patient scheduling + all patient type rescheduling, cancel, & confirm requests + automation of location level FAQs across initial batch of locations.
β†’Begin discussions on business rules & requirements gathering for new patient intake & scheduling.
β†’Go-To + Solution Reach integration, Cloud9 PMS write-back
3
New Patient Intake & Scheduling
Phase 3 Β· Follow-on
β†’Full new patient scheduling: intake, record creation in Cloud9, and appointment scheduling in English & Spanish.
β†’Enable family booking / multiple patient scheduling β€” may be a follow on sprint phase.
β†’Begin discussions on business rules & requirements gathering for outbound collections.
4
Ramp Appointment Management Suite & FAQs to Remaining Practices
Scale Phase
β†’Phased approach to scale with additional practices week over week. IntelePeer project team will work closely with Smile Orthodontics to align on timelines and ramped approach.
5
Outbound Collections on Outstanding Patient AR
Revenue Recovery Β· Weeks 10–12
β†’Deploy outbound voice & SMS automation to engage on outstanding patient AR.
β†’AI handles outbound retry cadence/sequence to connect with payees, full or partial payment processing, and payment plan setup.
β†’Includes inbound return call handling for patients responding to outbound collection outreach.
β†’Current gateways: Global Payments & OrthoFi β€” potential changes
Future Phases (will jointly align on follow on use case prioritization)
A.Patient Recall and/or Waitlist Fills
B.No Show/Cancellation & Recovery
C.Outbound Revenue Generating Activities*
Waitlist fill, appointment reminders, confirmations, marketing campaigns
D.Campaigns / Pre-Visit Questionnaires / Patient Satisfaction Surveys
πŸš€
See ROI & results quicker
πŸ†
Get best practices
πŸ“ˆ
Accelerate implementation
IntelePeer's Managed Solutions model is what separates us from every other AI vendor. You don't purchase software and figure it out β€” you get a dedicated delivery team that designs, builds, tests, and launches your automations alongside your team. We don't go live until you're ready.
What Managed Solutions Includes
🎨
Design, build, test & deploy AI use cases
πŸ“Š
SmartAnalytics dashboard creation & modifications
πŸ”—
API integration to systems & applications
βš™οΈ
Management of all AI solution components
πŸ”„
Continuous improvement of business processes & outcomes
πŸš€
Deployment of additional SmartAgent use cases
How We Deliver
πŸ“‹ Discovery & Business Rules
We map your current workflows β€” call flows, scheduling logic, collections processes, PMS rules β€” before a single line of automation is built. No assumptions. No cookie-cutter templates.
πŸ”§ Design & Build
Your automation is built to your exact specs. Every conversation flow, decision tree, and integration point is configured against your business rules and tested in your environment.
βœ… UAT & Pilot
You test it before it touches patients. We don't push to production until you sign off. UAT is structured, documented, and completed with your team.
πŸš€ Go Live & Validate
Phased go-live by use case, starting with highest-priority automation. IntelePeer monitors performance and iterates within weeks, not months.
Delivery Steps
1
Managed Solutions Kick Off
Week of contract signature. Project team introduced, technical environment confirmed, timeline locked.
2
SmartAnalytics Enabled
Call forwarding enabled within 1 week. Recording, transcription, and intent classification go live β€” giving your team immediate visibility before any automation launches.
3
Business Rules & Design Sessions
Working sessions with your team to map workflows, exceptions, escalation paths, and integration requirements in Cloud9, GoTo, OrthoFi, and Global Payments.
4
Build, Test, UAT
Automation built per agreed specs. UAT conducted with Smile Ortho team. Sign-off required before production launch.
5
Phased Go Live
Phase 2 (Inbound Appointment Management & FAQs) go live weeks 6–8. Phase 5 (Outbound Collections) following at weeks 10–12. Performance review after each phase.
The following outlines how IntelePeer structures the engagement from kick off through ongoing production β€” three distinct periods, each with clear ownership, milestones, and outcomes.
High Level Delivery Approach β€” Week by Week
Phase Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 6 Wk 7 Wk 8
Discovery & Planning
Kickoff & Enable API Keys
Requirements & Data Flow
AI Agent Goals & Boundaries
Configuration & Build
SmartAnalytics / Telco Mapping
Telco Fwd Cutover
AI Agent Design, Development & Configuration
Data Migration & Integration
Ledger Review & Scoping
10DLC & Number Mapping
Testing
Training & UAT
Data & Analytics Development
UAT & Soak Testing
End User Training & Dashboard Review
Go-Live & Hypercare
Go-Live w/ Initial Scope
Hypercare & Optimization
Review, Tune, Analyze
Ramp to Additional Locations
Kick Off Period | Design, Develop, UAT, Pilot, Validate
Initial Planning & Design
  • Managed Solutions kick off meeting, enable SmartAnalytics
  • Initial design & business rules and requirements understanding
  • Align on goals, reporting metrics, stakeholders, & initial project plan
Development & Initial Use Case Go Live
  • Design and scoping of initial use cases
  • Development of features & customizations, iterative QA testing, UAT testing, go live, feedback collection, performance monitoring & refinements
Ramp | Run, Enhance, Optimize
Continuous Improvement & Refinement on Initial Use Cases
  • Full-scale implementation, comprehensive testing, bug fixing, & quality assurance of initial use cases
  • Continue to expand to additional locations, begin next use case prioritization efforts & planning
  • Ongoing optimization based on testing & patient feedback
Production Period | Optimize, Improve, Expand
Growth & Optimization
  • Performance evaluation, scale-up and expansion, continuous improvement, and reporting and adjustment strategies
  • Continued improvements & expansion of new use cases
Contract Overview
βœ”
Flat, predictable pricing β€” $12,000/month locked for all 36 months. No ramp surprises, no year-over-year increases.
βœ”
Self-funding in 6 months or better β€” automation ROI covers the full cost through recovered revenue and operational savings.
βœ”
No hidden fees β€” no API costs, LLM fees, token charges, or pass-through costs of any kind.
βœ”
Annual payment option β€” pay annually for an additional 10% savings ($14,400/yr | $43,200 total savings).
Monthly Investment
$12,000
flat rate, all 36 months
Year 1 Total
$144,000
base fee only
36-Month Total
$432,000
locked in, no increases
Monthly Breakdown β€” All Periods
Line ItemQtyUnit PriceMonthly
SmartAgent Automation Base5$400$2,000
Appointment Management w/ Waitlist & Recall5$350$1,750
Analytics 3605$150$750
Managed Solutions1$7,500$7,500
Payment & Collections (Success-Based)β€”% of collectedVariable
Monthly Base Total$12,000
πŸ’‘
Each SmartAgent includes 2,000 interactions per month. 5 SmartAgents = up to 10,000 monthly interactions included at no additional per-interaction cost. No API fees, no token charges, no overages billed separately.

Pricing locked for all 36 months. No year-over-year increases.

Payment & Collections β€” Success-Based Fee Schedule
0–30 Days
2%
of collected
31–60 Days
4%
of collected
61–90 Days
6%
of collected
91–120 Days
8%
of collected
120+ Days
10%
of collected

Success-based only β€” IntelePeer earns a fee exclusively on payments collected through AI-driven outreach. Billed in arrears with full itemized reporting. You pay for results.

⚠ Important Note on ROI Figures
Figures serve as a guide to achieving ROI. Additional ROI comes from appointments booked, offloading call volume from front desk agents, allowing for natural attrition, handling FAQs, collections and/or reduction or repurposed headcount + additional future automation use cases.
Business Case Inputs β€” Smile Orthodontics
The data below was provided directly by Smile Orthodontics during the discovery process. All ROI model figures below are derived from these inputs. No assumptions were made without explicit confirmation from the Smile Ortho team.
Practice Overview
Number of Locations12
Call Center Agents12
Front Desk Staff24
Total Agents36
Fully Loaded FTE Cost (Annual)$50,000
Annual Agent Attrition Cost (25% Γ— 9 agents/yr)$450,000
Primary PMSCloud9
Phone SystemGoTo
Patient Engagement PlatformSolution Reach
Payment GatewayGlobal Payments / OrthoFi
Appointments & Case Economics
Total Appointments / Month4,800
Average Case Fee$6,500
No-Show / Cancel Rate10.6%
Missed / Cancelled Appts / Month401
Call Volume & Missed Calls
Total Calls / Month9,000
Inbound Calls / Month4,600
Missed Call Rate14.5%
Missed Calls / Month690
Internal Target (Answered Call Rate)90%+
Appt-Related Inbound Calls60% = 2,760/mo
Est. New Patient Inquiries (inbound)20% = 552/mo
Est. New Patient Inquiries Missed138/mo
Est. Non-Callback Rate on Missed Calls55%
Patient AR & Collections
Total Patient AR$8,335,000
Outstanding Past-Due AR$432,000
↳ 30–60 Day AR$42,000
↳ 61–90 Day AR$15,000
↳ 91–120 Day AR$375,000
Annual Write-Offs (non-collection)$250,000
Automated Outreach Cadence in Place?No
πŸ“΅ After-Hours & Missed Call Recovery
New patient revenue lost to unanswered calls β€” recovered by 24/7 AI coverage
β€”
Monthly Recovery (Med)
At a 14.5% missed call rate with an estimated 20% of those being new patient inquiries, Smile Orthodontics is losing approximately 138 new patient opportunities every month. At a $6,500 average case fee and an estimated 55% of those prospects not calling back, that's up to $380,000 in case revenue walking out the door monthly β€” permanently lost. The after-hours gap compounds this: 1,150 after-hours inbound calls per month currently go to voicemail, including an estimated 230 new patient inquiries. AI automation ensures every missed call is answered before they dial the next number.
πŸ“‹ Business Inputs
%
Current: 14.5% Β· Goal: under 10%
$
%
Currently go to voicemail
πŸŽ› Assumption Sliders
20%
Excel assumption: 20%
55%
Excel assumption: 55%
40%
Recovery Output β€” Monthly & Annual
High (50% Capture)
β€”
/ month
β€”
Medium (40% Capture)
β€”
/ month
β€”
Low (30% Capture)
β€”
/ month
β€”
πŸ‘₯ Agent Capacity & Cost Reallocation
Savings from not backfilling seats absorbed by automation
β€”
Annual Savings (Med)
With 25% annual turnover, Smile Orthodontics spends $450,000 per year just replacing seats. 9 agents turn over annually. AI absorbs inbound volume naturally, eliminating the need to backfill those vacant roles. The result: lower operational cost, better patient coverage, and a team no longer in a constant hire-train-repeat cycle.
πŸ“‹ Business Inputs
12 call center + 24 practice
$
%
Agents turning over / year9 agents
Annual attrition cost today$450,000
πŸŽ› Assumption Sliders
4 seats
Of 9 agents turning over, how many seats are absorbed by AI vs. backfilled
Savings Output β€” Annual Only (seat-based)
High (5 seats)
β€”
annual savings
Medium (4 seats)
β€”
annual savings
Low (3 seats)
β€”
annual savings
πŸ’° Outbound Collections Automation
AI-driven outreach on $432K in outstanding patient AR
β€”
Annual Recovery (Med)
No automated outreach cadence is in place. Collections rely on Location Coordinators and the Revenue team making manual calls β€” competing directly with inbound call volume. AI deploys a consistent outbound voice and SMS cadence across all aging buckets, with prioritized outreach on the 91–120 day bucket where $375,000 is currently sitting.
πŸ“‹ Business Inputs β€” AR by Aging Bucket
$
$
$
$
Est. Success Fees (on current balances)
30–60d Γ— 4%$1,680
61–90d Γ— 6%$900
91–120d Γ— 8%$30,000
Est. Total Success Fees$32,580
πŸŽ› Assumption Sliders
20%
AR Recovery Output
High (30%)
β€”
AR recovered
Medium (20%)
β€”
AR recovered
Low (10%)
β€”
AR recovered
βœ‚οΈ Write-Off Reduction
Earlier AI engagement prevents accounts from aging into uncollectable write-offs
β€”
Annual Savings (Med)
$250,000 is written off annually because balances age past the point of recovery. Earlier, consistent AI outreach catches patients in the 30–90 day window β€” before accounts become uncollectable. Every dollar prevented from being written off is a dollar that stays in revenue.
πŸ“‹ Business Inputs
$
πŸŽ› Assumption Sliders
20%
Write-Off Savings β€” Annual
High (30%)
β€”
annual savings
Medium (20%)
β€”
annual savings
Low (10%)
β€”
annual savings
πŸŽ“ Training & Onboarding Cost Reduction
Avoided recruiting, training & ramp costs via natural attrition absorbed by AI
β€”
Annual Savings (Med)
Each agent replacement costs $11,250 all-in β€” $5,000 in recruiting and training plus $6,250 in lost productivity during the 90-day ramp period (3 months at 50% efficiency). 9 agents turn over annually. By absorbing volume through automation, fewer vacant seats need to be backfilled. Hires avoided = direct cost savings.
πŸ“‹ Business Inputs
%
$
$
Agents turning over / year9
Productivity loss during ramp$6,250
Total cost per replacement$11,250
πŸŽ› Assumption Sliders
4
Onboarding Savings β€” Annual
High (5 hires avoided)
β€”
annual savings
Medium (4 hires avoided)
β€”
annual savings
Low (3 hires avoided)
β€”
annual savings

Combined ROI Summary

All five recovery areas Β· Medium scenario Β· Against $176,580 total annual investment

Annual Investment
$176,580
$144K base + ~$32.58K est. success fees
Total Annual Benefits (Med)
β€”
Across all 5 recovery areas
Net Annual ROI (Med)
β€”
Benefits minus investment
Recovery AreaHighMediumLow
After-Hours & Missed Call Recoveryβ€”β€”β€”
Agent Capacity & Cost Reallocationβ€”β€”β€”
Outbound Collections Automationβ€”β€”β€”
Write-Off Reductionβ€”β€”β€”
Training & Onboarding Savingsβ€”β€”β€”
Total Annual Benefitsβ€”β€”β€”
Total Annual Investment$176,580$176,580$176,580
Net Annual ROIβ€”β€”β€”
Figures Serve as a Guide to Achieving ROI
Additional ROI comes from appointments booked, offloading call volume from front desk agents, allowing for natural attrition, handling FAQs, collections and/or reduction or repurposed headcount + additional future automation use cases. Base fee is fixed at $12,000/mo for 36 months. Success fees are variable and based on actual collections attributed to AI outreach.
The following outlines the agreed-upon steps to move from proposal to live automation. IntelePeer is ready to begin immediately upon contract signature. Dates below are targets β€” we'll confirm final timing together.
Activity Timeline
ActivityTarget DateOwnerStatus
Proposal ReviewApril 29, 2026Alexa / Alicia / JesseScheduled
IntelePeer to Provide Order Form & ContractsMay 1 – May 5AlexaTBD
Contracts & Order Form SignatureWeek of May 5Smile Ortho TeamTBD
Managed Solutions Kick Off MeetingWeek of May 12IntelePeer MS TeamPending Signature
Phase 1 β€” Enable SmartAnalyticsUpon Contract SignatureIntelePeerPending Signature
Phase 2 β€” Inbound Appointment Management Go Live~Weeks 6–8 post kick offIntelePeer + Smile OrthoPending Signature
Phase 5 β€” Outbound Collections Go Live~Weeks 10–12 post kick offIntelePeer + Smile OrthoPending Signature
β˜… Subscription Start DateWeek of May 22β€”Milestone
Immediate Next Steps
1
Smile Orthodontics reviews this proposal
April 29, 2026
2
IntelePeer delivers Order Form & Contracts
May 1–5
3
Contracts executed β€” Managed Solutions team introduced
Week of May 5
4
Managed Solutions kick off β€” SmartAnalytics enabled
Week of May 12
5
Phase 2 β€” Inbound Appointment Management go live
Weeks 6–8
6
Phase 5 β€” Outbound Collections go live
Weeks 10–12
AB
Alexa Benito
Head of DSO Sales & Success Β· IntelePeer
βœ‰ abenito@intelepeer.ai πŸ“± (480) 703-1237